Say the number
Pricing is discussed early and written down. No discovery process that exists mainly to defer the cost conversation.
About
DigiCrown was set up to serve the businesses that most agencies quietly deprioritise — the owner-run companies where the marketing budget is real money.
The agency model most small businesses encounter is borrowed from one built for large clients: layers of account management, retainers that renew by default, and reporting designed to look busy rather than to be understood.
It works badly at small scale. The fees are high relative to the budget, the person you brief is rarely the person who does the work, and it is genuinely difficult to tell whether the money is producing anything.
DigiCrown is built the other way round. We keep the team small so the people you speak to are the people delivering. We scope work in writing so the price is known upfront. And we report in sentences, because a client should be able to read a monthly update and know what to do next.
We are straightforward about fit. If a business needs something outside what we do well, or if the budget will not produce a result worth having, we say so at the enquiry stage rather than three months into an engagement.
That costs us projects. It also means the ones we take tend to last.
Every asset we build or configure is registered in your name — domains, hosting, ad accounts, analytics properties, content. If you ever choose to work with someone else, you take all of it with you, without a negotiation.
We think this is the minimum standard, but it is uncommon enough to be worth stating plainly.
Principles
Pricing is discussed early and written down. No discovery process that exists mainly to defer the cost conversation.
If a campaign underperformed, the report says so and explains what we are changing. Selective metrics are not reporting.
Everything is documented and transferable. Dependence on us is not part of the business model.